Launching Du@Lphone. Now you’re talking
Beam launches VoIP hardware to the UK market
The brief
VoIP was a relatively new concept when Beam was first approached to launch the Du@lphone. The brief asked for media coverage which would establish the product and VoIP concept within the pubic consciousness and stimulate the retail channel.
The activity
Beam channelled all the PR resource into achieving credible media coverage for the client. Beam put together a series of publishing house tours, media briefings and a wide ranging product reviews and awards programme.
The results
“The handset is comfortable and easy to use, and should feel familiar to anyone who’s spent more than 10 minutes with a mobile phone.’’ Winner of Top Gear Award.
PC Format, October 2005
“Overall, if you are looking for a replacement phone that takes on the mantle of VoIP and provides free calls, the DU@Lphone is the ideal solution.’’ Winner of Editor’s Choice Award.
Windows XP Made Easy, November 2005
“It’s a great phone that’s really easy to use and allows you to make free or low cost Skype calls or normal BT landline calls, wherever you are in your home.” Winner of Personal Computer World Recommended Award.
Personal Computer World, January 2006
“It’s a combination of the best bits of old and new tech, melded into a glorious DECT utopia.”
Stuff, November 2005
“The DU@Lphone is a clever money-saving solution for homes and small businesses with a broadband connection.”
What Laptop, November 2005
“This cordless handset means you no longer need to feel like a switchboard operator when you use it, and as it also handles regular phone calls through your phone operator, it’s the only handset you need. Excellent.”
The Independent, 1st October 2005
“Using the VoIP method can be initially confusing to set up, but a dream for the technically adept with friends or family abroad.”
Daily Express, 5th November 2005
“Got broadband? Want to enjoy Skype’s much-hyped free internet phone calls without having some wacky retro handset hanging off your computer?”
FHM, December 2006
“Get all the benefits of Skype’s free phone calls made over broadband with this cordless handset which also handles regular phone calls. Plus, most Skype solutions involve wearing a headset, but not this one.” What Mobile, December 2005
“A great and easy way to save money with Skype.”
Computeractive, Issue 201
“This DU@LPhone is an innovative piece of kit. Unlike the Volptech USB phone, it deserves praise.”
PCPlus, November 2005