We’ll like this? Not a lot, actually
There are great PR stunts. There are poor PR stunts. And then there are PR stunts that leave you feeling as if your dad has just announced live on TV that he has a fetish for skinny dipping.
See the latest from often-slightly-grumpy magician Paul Daniels. Not for the first time, he is getting his kit off in a David Beckham style for Closer magazine:
http://www.telegraph.co.uk/news/newstopics/celebritynews/6815213/Paul-Daniels-poses-in-underwear-as-tribute-to-David-Beckham.html
In the 1947 film The Hucksters, Sidney Greenstreet’s ad agency despot spits on a table in front of his executives in order to sum up his business philosophy – it might be a shocking thing, but they ‘will always remember it’. For Greenstreet, it doesn’t have to be good, it doesn’t have to be clever – it just has to make an impact.
We sort of feel the same way about this. It might not have been for the right reasons but, Paul, you certainly did get our attention...