And so to bed – the launch of iwantoneofthoseexperiences.com
PR is about communication. Whether through press releases, case studies, fantastic photography or face-to-face contact, our job is to help our clients communicate their brand message in a way that is effective, engaging and exceptional. It’s about understanding perfectly our clients’ offerings, and helping their target audiences to understand it too.
Which is why the Beam team found themselves yesterday driving around the streets of London in a motorised bed. Yes, really.
Allow us to explain.
Iwantoneofthoseexperiences.com is a brand spanking new website offering incredible experiences from ghost-hunting to ice-climbing. We decided that the best way to show potential customers how much fun the experiences can be was to take to the streets, and let them see for themselves. Armed with (or, rather, tightly strapped into) two of the amazing Wacky Racers – the mobile office, and the motorised bed – the Beam team whizzed around Islington to the whoops and cheers from shocked spectators. They waved, they papped us on their cameraphones and, best of all, *everyone* smiled.
The whole outrageous business certainly helped us to understand why the Wacky Racers from iwantoneofthoseexperiences.com is so truly brilliant. And, seeing our gleeful faces and hearing our cackles as we disappeared down the street, we’re pretty sure that the public got the message too.
Have a look at our Facebook snaps, here: http://www.facebook.com/home.php?#/album.php?aid=118647&id=533037822&ref=mf