Beam Thinking
Call it brand evaluation, call it strategic council, call it an
executive thought shower (apparently some do) — the bottom line is that
an inspired PR campaign begins with some clear thinking and a true
understanding of the client’s needs. From there on in, it’s our job to
plan a smart and creative campaign that delivers fantastic results.
Creating PR Tools
Press releases and media alerts are par for the course at Beam but
we’re happy to work with all manner of wordsmith-like tasks — from
speeches and brochures to website copy. Check out the
Beamblog for a taster.
We also work with fantastic photographers and graphic designers to create memorable pictures and promotional materials.
Media Liaison
With more than 25 years’ collective experience in the industry, Beam has
a somewhat bulging contact book. We know that good PR is not just about
contacting anyone and everyone — it’s about being focused and selective,
and targeting the press that will really make a difference to your
business. Most importantly, it’s about understanding the needs of the
media and how they work.
We know what makes a good story and whom to pitch it to.
Event Management
Beam events can be various things: chic and sophisticated,
low-key and informal or a complete riot. But they are always well-planned, fiercely co-ordinated and successful.
Media Monitoring
Every morning, our first job is to monitor national
and regional newspapers,
websites and blogs for coverage and content that might be relevant to
our clients. If there’s a story that might be appropriate, we’'ll make
sure you know about it straight away. If there's an issue of the day that’s right up your street, we’ll help you share your news with the media.